Why I think Ford Motor failed with Edsel

Their marketing strategy was not planned well enough. The cars released were far too expensive for everyday people. The cars did not have good advertising and the car was new and not known to many people. Their choice of advertising agency might not have been the best choice as well. Although the cars were of higher power than ordinary cars, the market as looking for better looking cars , so their cars were not able to attract the market. In the end, they had catered their cars to the wrong market, so they had not been able sell their cars.